We steer your business forward in all the right
directions.

Our work in culture translates into 6 products

With applications across different business workstreams

Cultural fluency
Innovation
Futures
Transformation
Business pivot
Expansion

Brand strategy
Brand positioning
White space mapping
Investigations
Market entry
Communication strategy
Go-to market strategy
Innovation roadmapping
Placemaking
Service design

Beauty Futures in
Southeast Asia

What are the new standards of beauty and aspirations in Southeast Asia?

Global Healthcare
Futures

How is healthcare evolving and how can brands play meaningfully not just today, but in the future?

Effective Placemaking
in Singapore

How might we design a lively and vibrant precinct that drives repeat visits, spending and interaction?

Aesthetic Futures: Youths, Aesthetic Trends, Mobile Phones

2022
Thailand, Indonesia, India, China
Mobile Phone Maker
Product Design Strategy

Mental Health: Destigmatisation, Access, Support Seeking

2022
Singapore
SG Gov
Communication Strategy & Service Design

China: Culture Codes & Future Of Creativity

2023
China
Global Creative Agency
CBusiness Future-Proofing

Halal: Youths, Brands, And Burgers

2021
Singapore
F&B & Lifestyle Group
Market Entry Positioning

Happiness: Everyday Dullness & Joy, Creative Expressions

2022
Indonesia, Turkey, Germany
Global Ice Cream Brand
Communication Development And Evaluation

Germ Protection: Communication Semiotics, White Space Mapping

2023
Saudi Arabia
Global Personal Care Brand
Communication Strategy & Development

Travel & Loyalty: Audience Profiling, Hospitality Needs, Loyalty Programs

2023
China, Japan, South Korea
Global Hospitality Group
Brand Positioning, Membership Design

Ageing: Experience And Engagement 2023 Singapore Sg Gov Service Design, Communication Strategy

2022
Singapore
SG Gov
Communication Strategy & Service Design